It seems that Meta (formerly Facebook) is no stranger to ‘borrowing’ ideas from the competition and their next project, the strangely named ‘P92’, is no exception.
The company is looking to capitalize on Twitter’s potential exit from the market and is aiming to develop a competitor of their own. According to MoneyControl, the app – which will bear signature Instagram branding – will allow users to log in using their existing Instagram accounts and is internally referred to as ‘P92’.
While there are no solid details or release date for the project, Meta has confirmed that Instagram boss Adam Mosseri is in charge of the initiative. In a statement email to Platformer, the company said, “We’re exploring a standalone decentralized social network for sharing text updates. We believe there’s an opportunity for a separate space where creators and public figures can share timely updates about their interests.”
Consistency is indeed key when building a successful brand and Meta has been no stranger to copying other platforms, even with the video-centric features such as IGTV and Reels, so the move to challenge Twitter shouldn’t come as a surprise to anyone.
There may be some people scratching their heads, however, as to why the company opted to go the decentralized route when their own products are anything but. This could be seen as a play to not only compete with Twitter but decentalized alternatives such as Mastodon and Bluesky, which was founded by Twitter’s CEO, Jack Dorsey.
In any case, the idea of a Meta-owned, text-based platform is an interesting one and could well pave the way for a more impactful version of IG Notes. It’ll be interesting to see what Zuckerberg and his team have up their sleeve and if it could potentially be a real game-changer when it comes to social media networks.
We’re looking forward to seeing things unfold and to see if ‘P92’ can offer something new and exciting to users of social media. Comment down below what features you’d like to see in the platform.