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Unpacking the WWDC Mystery: Are We Gearing Up for Virtual Reality in 2023?

March 29, 2023
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Today, Apple announced the much-awaited WWDC 2023 – its annual developer conference. This year, the company will be hosting the event both virtually and in-person at Apple Park, Cupertino. With any Apple event comes a special artwork to advertise it, and WWDC 2023 is no exception.

The artwork this time is especially intriguing, with colorful waves reminiscent of a pancake lens array – which is commonly used in Virtual Reality headsets. Unsurprisingly, this has led to speculation that this upcoming event could be when the technology giant reveals its own virtual reality headset.

But the art itself could be a double-reference; it may also be an homage to the rainbow structure that is located inside Apple Park. The waves could be a gentle way of honoring the AR/VR world, as well as the Apple Park itself.

In recent years, Apple’s event artwork has clouded the future of their announcements. WWDC event artworks have suddenly shifted to apple logo Memojis featuring MacBooks, and iPhone event artworks that only offer hints of wallpapers to come.

As usual, Apple hasn’t disclosed what they’ll be announcing at this WWDC, only that developers will learn more about the latest advancements in iOS, iPadOS, macOS, watchOS and tvOS.

Lastly, what do you think the WWDC 2023 artwork means? Is it a reference to the rainbow structure, or a nod to the virtual reality headset that’s been rumored to come? Let us know your thoughts in the comments section!

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