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Apple’s Siri is Failing to Keep Up with the Evolution of Artificial Intelligence Technology

March 18, 2023
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Artificial intelligence (AI) has been around for a while now and has slowly become integrated in many aspects of our lives. We can see it in our favorite apps recommending new content, social media flagging posts, and even in the little things like identifying faces in a picture. Recently though, we have been introduced to AI that can do things just unimaginable years ago. These next generation AIs have truly revolutionized the way that people interact with technologies.

When we think of AI, the first thing that comes into mind is Apple’s Siri. Introduced back in 2011 after the company acquired a tech startup working on that technology, Siri has made a name for itself in the AI world. However, with the passing of time, it has become increasingly outdated and having fallen behind its competitors.

Siri was initially released with the iPhone 4S with capabilities such as providing web search results, displaying weather reports, setting a timer, making calls, playing a song, or creating reminders. These were – for that time – quite impressive and ambitious plans for further development were announced by Apple. But it seems as though Siri has not been smart enough over the years and almost nothing has been added to it.

In the meantime, its competitors such as Google and Amazon were quick enough to announce their own versions of Siri. Google Assistant and Alexa have quickly become revolutionary in the AI race and have grown along with the technology.

Nowadays, the AI capabilities are quite advanced and tools like ChatGPT, are showcasing just that. It can help in the creation of, not just content, but actual apps. Brave Search’s Summarizer feature, which can generate a summary of an ongoing discussion based on multiple sources, is another great example of AI taking a new step towards more sophisticated creations. Microsoft even announced this week that it is bringing natural language-generating technology, GPT-4, to its Office apps.

It seems though, that Apple is already too late in the race. Even though the engineers at Apple might now be testing language-generating concepts for Siri, the possibilities for improvement for it are far behind the other existing virtual assistants. Apple should be looking forward to the development of a brand new AI instead of just trying to fix the already existing model. The competition is way ahead and unless Apple catches up quickly, it will continue to be left behind in being a pioneering force in the field of AI.

We can only wait and see what will unfold in the next few years with virtual assistants and AI in general. One thing is clear though, the future of AI is exciting and Apple needs to tap into it in order to keep up with the competition.

How do you think Apple could compete with its competitors? Do you think that they are too far behind in the AI race? Comment below and let us know!

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